Appraisal & Strategy
Understand the property, comparable evidence, owner priorities and the most suitable path to market.
Real Estate Sales · Sydney
A sales plan shaped around your property and priorities, with clear advice on pricing, presentation and buyer feedback through to negotiation and settlement.
Dux Properties
Boutique sales service with close communication throughout.
The selling process
Understand the property, comparable evidence, owner priorities and the most suitable path to market.
Prepare the property, photography and marketing materials to present its features clearly.
Launch with purpose, follow buyer activity closely and keep the owner informed as the campaign develops.
Explain the terms of each offer, negotiate on your behalf and follow the transaction through to settlement.
Preparing your property
Painting, styling and photography each have a purpose. We help you understand the options and put the work in a sensible order, with your property, budget and timing in mind.
Discuss your sale preparationNot every property needs a renovation. We start with its condition, likely buyers, your budget and the time available. Cleaning, decluttering and selected repairs may be the most useful first steps. Larger works should be considered separately, including their cost, timing and likely appeal to buyers.
We consider visible wear, patching, colour and how the rooms look together. Some properties benefit from local touch-ups; others may warrant more extensive painting. We discuss the priorities before you seek quotes, so the scope is clear.
Staging means arranging furniture and accessories to help buyers understand the space. Options include working with your existing furniture, adding selected pieces or furnishing an empty property. We consider room proportions, the likely buyer audience and your budget. Any hire period, delivery, collection and extension costs should be clear before booking.
Professional photography and a clear floor plan are usually priorities for an online sales campaign. Arrange them after the agreed cleaning, repairs and styling are complete. Video, drone photography and other media can be considered where they help explain the property. Images and descriptions should represent the property accurately.
We discuss a channel plan suited to the property, which may include realestate.com.au, Domain, our buyer database and selected social channels. Before you commit, the proposal should identify the advertising products, photography and other services, their quoted costs and payment timing. Confirm what is included and whether any later changes carry extra charges.
We can help put the preparation schedule together and discuss suitable providers. You can also use your preferred providers. Before work is booked, we agree who is coordinating each item, what you need to approve and how access will be arranged. The launch date is planned around the agreed work and the readiness of the sales material and contract.
We first review the tenancy and current management arrangements with you. Photography, any proposed work and inspections need a practical plan that takes account of tenant communication, privacy and applicable access requirements. We discuss the available approach before you make commitments to trades or stylists.
Marketing that serves the sale
We recommend presentation and marketing that suit the property and its likely buyers, with a clear explanation of what each part is intended to achieve.
Your campaign, explained
An update should help you make a decision. We bring together enquiry and inspection activity, buyer comments, offer progress and the actions to discuss with you. The reporting schedule is agreed as part of your campaign.
Dux Properties
Example property · Two-bedroom apartment · Campaign week 2
Enquiries may include repeat contact from the same buyer. Inspections are counted by buyer group, with returning groups included in the total.
No written offers have been received in this example period. Repeat visits show interest, but do not establish what a buyer is prepared to pay. The next conversations will clarify remaining questions, timing and readiness to make an offer.
For the owner to confirm
Availability for any further private inspections and the information needed to answer buyer questions. Any proposed additional spend or pricing change would be discussed separately.
Illustrative service scenario · Buyer follow-up
Suppose a property is attracting inspections, but buyers have not yet made an offer. The owner wants to know whether to wait, improve the presentation or reconsider the campaign.
We would follow up to understand the reasons: unresolved questions, competing properties, finance or timing, or a gap between buyer expectations and the current positioning. We would review the quality of the interest alongside the enquiry and inspection numbers.
We would then explain the pattern of feedback and discuss practical next steps with you. That might involve supplying information, arranging a further inspection, improving selected marketing material or reviewing the price guidance. Any changes to the campaign or extra costs would be agreed with you first.
This is an example of the service process. The approach depends on the property, buyer feedback and your instructions.
Discuss a sales plan for your property
Negotiation
Alongside the price, we discuss the buyer’s circumstances, proposed timing and conditions. You receive the information needed to assess the offer and decide how you would like to respond.
Know the context behind the offer before reacting to the number.
Follow up buyer interest while keeping your priorities in view.
Keep track of the agreed next steps and progress towards settlement.
Recent sales activity
Explore a selection of properties recently sold by Dux Properties.
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Seller & buyer experience
We keep sellers informed about buyer interest, feedback and offers, with clear explanations of the decisions ahead.
“Professional, responsible and highly reliable throughout the sale.”Seller · Hurstville Seller Review
“Prompt with emails and calls, and always willing to help.”Buyer · Hurstville Buyer Review
“Professional, responsive and knowledgeable from start to finish.”Buyer · Mascot Buyer Review
Common questions
A clear sales plan should come before a campaign launch.
We consider recent comparable sales, competing listings, property condition, buyer demand and your timing. We explain how these factors inform the suggested selling range and approach.
We recommend a marketing plan based on the property and its likely buyers, covering presentation, positioning and suitable channels. We explain the proposed activities before you decide.
We keep you updated on enquiries, inspections and offers. We also explain the context behind buyer feedback and discuss what it may mean for the next step.
No. The first conversation can simply be about the property, current market conditions and what a sensible selling approach may look like.
Use the short form or call 02 9121 6264. We only ask for your name, contact details, property address and an optional message to keep the first step simple.
Start with a simple conversation about the property, the market and what a considered selling strategy may look like.